Of course, many of those challenges are mitigated with use of the Google Operator Tier created in 2016, which allows MVPDs to incorporate Android TV apps in their UIs for delivery to Android STBs. “This creates daunting challenges for operators who want to add those apps to their interface platforms as opposed to running them as adjunct side cars that aren’t part of the basic user experience.” “With viewership on OTT climbing rapidly and the range of options exploding as content providers like Disney implement direct-to-consumer services, operators recognize easy access to OTT apps has to be part of the TV experience,” says ActiveVideo CEO Jeff Miller. In a nutshell, AppCloud integrates OTT into the television experience by running Android TV applications in the cloud, enabling service providers to serve whatever entertainment from Android Package Kits (APKs) suits their needs to any connected TV or set-top device, regardless of its capabilities. Now a third path is about to open with ActiveVideo’s planned mid-2020 commercial launch of AppCloud, a virtualized cloud platform that company executives believe is the most compelling approach yet devised for any MVPD that wants to tap the Android catalog. New initiatives aimed at expanding subscriber choices beyond Netflix and maybe one or two other prominent SVOD services are well underway, typically anchored by deployments of either Android TV set-top boxes (STBs) as points of entry to the Android app store or RDK (Reference Design Kit)-based CPE for simplified access to other app sources, including the pre-integrated app store hosted by RDK Management partner Metrological. Octo– The outlook for MVPDs seeking a simpler way to bring OTT TV apps into their service domains has taken a new turn with the emergence of cloud platform provider ActiveVideo from an extended period of quiet engagement with its lead customer and part owner, Charter Communications.Īs previously reported, operators’ search for a viable way to play an aggregator role in the ever more fragmented video marketplace has triggered an outpouring of vendor solutions that promise to transform the pay TV user experience worldwide. Jeff Miller, CEO, ActiveVideo Virtualized Cloud Platform Will Afford MVPDs Freedom of Choice Respecting Apps & UIs
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